Problem: Women still make only 82 cents on the dollar on average — hispanic women make 54 cents. [source]

Idea: Visually draw attention to the gap using Hershey’s iconic chocolate bar.

 
 
 

:30 TV Spot

In 2020, Hershey achieved 1:1 aggregate gender pay equity. By 2021, 1:1 aggregate pay equity for salaried people of color in the United States. I think that’s worth talking about.

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