One Club | Young Ones One Show 2022
Gold Pencil Winner
The Ask: Target Gen Z to launch Spotify Audiobooks in a big way.
When we heard Spotify was launching audiobooks, we knew we had to talk about book bans.
These books aren't being banned because they're vulgar, they're being banned because they explore topics like racism, sexual/gender identity, and mental health.
Enter: Spotify Unbanned — a space for Spotify to leverage their platform and fight back against hate and censorship.
Literature is sacred. Our goal is to put these books back in the hands of young adults everywhere as a way to empower and encourage self discovery, asking questions, and empathy.
With a giant like Spotify working to counteract book banning efforts, we can take the power away from censorship and instead put it on each and every one of our mobile devices.
If you were a book, would you be banned?
A social media campaign asks users, celebrities and brands to take a quiz: If you were a book, would you be banned?
Made with Lizzy Soliman.