We were tapped to introduce Natty’s new can and tagline in a spot based on the branding we established in their 2022 Brand Book. In a nutshell, Natty wanted to expand their target demo to include older drinkers without losing their hard-partying college base.
So, naturally, we had some fun with it.
Acting natural is really a prerequisite to having fun. And drinking beers with Beck Bennett at a dock bar sounds prettaaaaay fun to me.