Problem: So much of what we need to know in life is never taught to us in school.
Idea: Able is a platform for young adults to learn about money, executive function, and other essential skills that can actually be applied in real-life.
I was asked to create a :60 sec Web/TV spot on a shoestring budget. I wrote the script, laid down the VO, and cut it using stock footage.
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I was also tasked with hiring a team and creating a 10-episode series, designed for social media, that would hook younger users using the topics covered on the platform. This involved creating the brand itself at the same time.
Able will launch a pilot program with 16,000 schools in September 2022.
Will Engebretson - Writer / Producer
Benn Grant - Writer
Andy Kay - Writer / Animator